Our ATHLETE Services

We are a group of commercial experts and talent managers who have operated at the pinnacle of the sports, media and marketing industry for almost 20 years. We are Oxford educated medical professionals specialising in psychiatry and psychotherapy, we are Olympic athletes who have excelled at our sports whilst also excelling at building omnichannel, content driven personal brands and sponsor partnerships. What brings us together is a shared philosophy on what athletes need to thrive.

pre-career

  • Crafting an authentic personal brand from day one, building a narrative that attracts fans and early sponsors.

  • Training young athletes to grow a safe, engaging social media presence and providing content support to showcase their personality.

  • Navigating Name, Image & Likeness deals (NIL) and local sponsorships ethically, maximising early monetisation without compromising progression and education.

  • Using data-driven insights to improve content skills and brand insight to begin to craft an authentic profile.

  • Educating on sports-life balance, offering access to psychological and wellness programmes to build mental resilience

  • Reviewing offers or junior contracts, ensuring compliance with regulations and protecting the athlete’s future options.

  • Teaching basic financial literacy, setting up budgets, and establishing good money habits early.

  • Encouraging exploration of interests outside sport (academics, small business ideas) to lay groundwork for a well-rounded career.

  • Securing rights for personal logos/nicknames and exploring small-scale merchandise opportunities to engage local fanbase.

  • Emphasising academics or vocational training alongside sport, and instilling a vision that life after sports is part of the journey.

Mid-career

  • Amplifying and refining the athlete’s brand and public story to strengthen marketability and global fan connection at the height of fame.

  • Producing high-quality, consistent content to engage millions of followers and keep the athlete’s voice loud and authentic.

  • Negotiating endorsement contracts and sponsorships with top brands, aligning deals with the athlete’s brand, wellbeing and performance goals for maximum impact.

  • Leveraging advanced analytics and AI to bolster contract negotiations by quantifying the athlete’s on-field and off-field impact.

  • Providing ongoing mental coaching, stress management, and therapy resources to prevent burnout and maintain focus and happiness during intense competitive years.

  • Expertly negotiating team contracts, salary terms, and media rights clauses, ensuring the athlete is fairly compensated and has control of personal IP usage.

  • Advising on wealth management strategies, from diversified investments to tax optimisation, securing the athlete’s long-term financial health via trusted and qualified 3rd party expertise.

  • Launching and managing business ventures (e.g. product lines, startups) that capitalise on the athlete’s peak popularity and set up post-sport income streams.

  • Expanding the athlete’s merchandise opportunities, securing licensing deals for video games, apparel, or collectibles.

  • Empowering the athlete to develop skills for post-playing roles (media training, coaching clinics, networking), and planning the timing and strategy for a graceful transition when the time comes.

Next-career

  • Reinventing and sustaining the athlete’s brand after retirement, preserving their legacy and leveraging their story for new opportunities.

  • Keeping the athlete connected with fans through content, maintaining relevance and influence in the sports community.

  • Transitioning the athlete into ambassadorial roles for brands and causes, securing appearances and endorsements that fit their legend and lifestyle.

  • Transforming on-field expertise into off-field value – using the athlete’s analytical understanding of the game in coaching, punditry or advisory positions.

  • Providing life coaching, mental health support, and routine-building to help adjust to life outside the competitive spotlight and find new purpose and joy.

  • Overseeing new contracts (such as media deals or endorsements), managing intellectual property rights, and protecting the athlete’s likeness in perpetuity.

  • Ensuring the athlete’s accumulated wealth is protected and grown through retirement, with estate planning, trust management, and philanthropic fund setup as desired.

  • Scaling up post-career business endeavors – whether it’s expanding a chain of academies, running a successful company, or investing in new startups – with continuous mentorship.

  • Monetising the athlete’s career highlights through licensed memorabilia, events, NFT collections of iconic moments, and other legacy projects for devoted fans.

  • Ongoing support in connecting the retired athlete with organisations, further education or vocational pathways to maximise their potential.

Contact us

We would love the opportunity to tell you more. Please fill out the simple form opposite and we will answer any questions within 24 hours